Reports suggest Kim Soo Hyun may be entangled in another legal case

A Taiwanese media source reported that actor Kim Soo hyun might face a major lawsuit from 7-Eleven because the convenience store chain is reportedly pursuing legal action for damages resulting from a scrapped partnership.

SETN reported on Saturday that 7-Eleven Taiwan is preparing to take legal action against Kim seeking damages. According to reports, the actor entered into a deal to launch merchandise with the company while also planning to attend a cherry blossom festival in Kaohsiung in March.

The collaboration for new merchandise ended abruptly after allegations surfaced about Kim dating the late actress Kim Sae-ron while she was a minor. Kim withdrew from the cherry blossom festival five days prior to the scheduled event.

7-Eleven Taiwan reportedly faces losses of NT$130 million ($4.3 million) and plans to file for compensation.

In response to the allegations against him, Kim Soo hyuns has filed a lawsuit for defamation against Kim Sae-ron's family and the YouTube channel which made the claims while asking for 12 billion won ($8.6 million) in damages.

The lawsuit focuses on how the advertising contract was violated. Company A maintains that the strong negative public backlash against the claims that Kim Soo Hyun dated Kim Sae Ron when she was underage in 2015 has badly damaged their brand reputation.

The Korea Times edited this AI-assisted translation of an original Xportsnews article.

Company A's legal action represents part of an ongoing pattern of similar lawsuits. According to the report two additional companies have filed lawsuits against the actor which raises the total claimed damages to more than 3 billion KRW or around 2 million USD.

Reports show Kim Soo Hyun may face more legal action since additional advertisers think about taking similar steps. Garo Sero Research Institute is reviewing possible actions in response to the actor’s behavior, including seeking refunds and penalties for reputational and financial damages.